Publications by Wilson, B

Browse Results (28 results found)

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Book Chapters (5)
Stavros, C, Westberg, K, Wilson, B and Smith, A 2016, 'Managing Behavior: Organizational and consumer perspectives on athlete transgressions' in S. Chadwick, Ni. Chanavat and M. Desbordes (ed.) Routledge Handbook of Sports Marketing, Routledge, New York, USA, pp. 340-354. 156  
Chin, S, Wilson, B and Russo, A 2013, 'Product placement: A new definition, classificatory framework and agenda for future research' in Sara Rosengren; Micael DahlĂ©n; Shintaro Okazaki (ed.) Advances in Advertising Research (vol. iv) : The Changing Roles of Advertising, Springer Gabler, Germany, pp. 73-85. 280   0
Wilson, B 2010, 'Using PLS to investigate interaction effects between higher order brand constructs' in Esposito Vinzi, V.; Chin, W.W.; Henseler, J.; Wang, H. (ed.) Handbook of Partial Least Squares: Concepts, Methods and Applications, Springer-Verlag Berlin Heidelberg, Berlin, Germany, pp. 621-654. 252  
Wilson, B, Westberg, K and Callaghan, W 2009, 'A spatial representation of brand relationship quality constructs' in Nathalie Dens, Patrick De Pelsmacker (ed.) Advertising research: Message, medium and context, Garant Publishers, Antwerp, Belgium, pp. 373-383. 198  
Wilson, B, Westberg, K and Stavros, C 2009, 'Addressing major sponsorship risks: A program for research into crises triggered by athletes' in Nathalie Dens, Patrick De Pelsmacker (ed.) Advertising Research: Message, Medium and Context, Garant Publishers, Antwerp, Belgium, pp. 305-315. 404  
Journal Articles (14)
Popp, B and Wilson, B 2018, 'Investigating the role of identification for social networking Facebook brand pages', Computers in Human Behavior, vol. 84, pp. 141-152. 5   1 4
Popp, B, Wilson, B, Horbel, C and Woratschek, H 2016, 'Relationship building through Facebook brand pages: the multifaceted roles of identification, satisfaction, and perceived relationship investment', Journal of Strategic Marketing, vol. 24, no. 42463, pp. 278-294. 108   9 Cited 3 times in Scopus3 1
Horbel, C, Popp, B, Woratschek, H and Wilson, B 2016, 'How context shapes value co-creation: spectator experience of sport events', Service Industries Journal, vol. 36, no. 1112, pp. 510-531. 40   7 Cited 1 times in Scopus1 1
Smith, A, Stavros, C, Westberg, K, Wilson, B and Boyle, C 2013, 'Alcohol-related player behavioral transgressions: Incidences, fan media responses, and a harm-reduction alternative', International Review for the Sociology of Sport, pp. 1-17. 242   3 2
Henseler, J, Fassott, G, Dijkstra, T and Wilson, B 2012, 'Analyzing quadratic effects of formative constructs by means of variance-based structural equation modelling', European Journal of Information Systems, vol. online, no. Sept62011, pp. 1-14. 277   34 Cited 28 times in Scopus28 0
Henseler, J, Wilson, B and Westberg, K 2011, 'Managers' perceptions of the impact of sport sponsorship on brand equity: Which aspects of the sponsorship matter Most?', Sport Marketing Quarterly, vol. 20, no. 1, pp. 7-21. 1356  
Wilson, B, Vocino, A, Stewart, A and Jason, S 2011, 'Investigating directionality for a media consumption construct: Establishing the utility of confirmatory vanishing tetrad analysis', Asia Pacific Journal of Marketing and Logistics, vol. 23, no. 1, pp. 23-38. 78   0 0
Westberg, K, Stavros, C and Wilson, B 2011, 'The impact of degenerative episodes on the sponsorship B2B relationship: Implications for brand management', Industrial Marketing Management, vol. 40, no. 4, pp. 603-611. 184   11 Cited 9 times in Scopus9 0
Wilson, B, Stavros, C and Westberg, K 2010, 'A sport crisis typology: establishing a pathway for future research', International Journal of Sport Management and Marketing, vol. 7, no. 1, pp. 21-32. 427   Cited 10 times in Scopus10 7
Henseler, J, Wilson, B and De Vreede, D 2009, 'Can sponsorships be harmful for events? Investigating the transfer of associations from sponsors to events', International Journal of Sports Marketing and Sponsorship, vol. 10, no. 3, pp. 244-251. 518   Cited 11 times in Scopus11
Wilson, B, Stavros, C and Westberg, K 2008, 'Player transgressions and the management of the sport sponsor relationship', Public Relations Review, vol. 34, no. 2, pp. 99-107. 323   30 Cited 25 times in Scopus25 1
Westberg, K, Stavros, C and Wilson, B 2008, 'An examination of the impact of player transgressions on sponsorship b2b relationships', International Journal of Sports Marketing and Sponsorship, vol. 9, no. 2, pp. 125-134. 631  
Henseler, J, Wilson, B, Gotz, O and Hautvast, C 2007, 'Investigating the moderating role of fit on sports sponsorship and brand equity', International Journal of Sports Marketing and Sponsorship, vol. 8, no. 4, pp. 321-329. 414  
Wilson, B, Callaghan, W and Stainforth, G 2007, 'An Application of Vanishing Tetrad to a Brand Model', International Review of Business Research Papers, vol. 3, no. 2, pp. 456-485. 327  
Conference Papers (9)
Chin, S, Wilson, B and Russo, A 2013, 'Product placement redefined', in Svetlana Bogomolova, Richard Lee, Jenni Romaniuk (ed.) Proceedings of the ANZMAC 2012: Sharing the Cup of Knowledge, Adelaide, Australia, 3 - 5th December 2012, pp. 1-8. 469  
Chin, S and Wilson, B 2012, 'Product placement in the digital world: a conceptual framework', in Charles R Taylor, Patrick De Pelsmacker, Scott Koslow, Peter Neijens (ed.) The Changing Roles of Advertising, Stockholm, Sweden, 29th - 30th June 2012. 480  
Wilson, B, Westberg, K and Callaghan, B 2009, 'Visual representation of brand personality dimensions', in Ralf Terlutter, Sandra Diehl, Matthias Karmasin, Edith Smit (ed.) Proceedings of the 8th International Conference on Research in Advertising, Klagenfurt, Austria, 25-27 June, 2009, pp. 1-12. 496  
Wilson, B and Callaghan, W 2009, 'An investigation into the role of relational constructs in selected services categories', in Stephen W. Brown, Bo Edvardsson, Robert Johnston, Bernd Strauss (ed.) QUIS 11 The 11th International Research Symposium on Service Excellence in Management, Wolfsberg, Germany, 11-14th June 2009, pp. 1-3. 186  
Westberg, K, Wilson, B and Stavros, C 2009, 'Managing sport sponsorship relationships: The impact of degenerative episodes', in Amparo Cervera (ed.) 8th International Congress on Public and Nonprofit Marketing, Valencia, Spain, 18-19 June, 2009, pp. 1-17. 150  
Wilson, B 2008, 'A discussion of advanced generation analytical methods for the measurement of change in consumer relationships', in De Pelsmacker, P., & Dens., P (ed.) Proceedings of the 7th International Conference on Research in Advertising, Belgium, 27-28 June 2008. 246  
Wilson, B, Callaghan, W and Westberg, K 2008, 'Understanding brand relationship quality dimensions through visual representation', in Patrick De Pelsmacker, Nathalie Dens (ed.) Proceedings of the 7th International Conference on Research in Advertising, Belgium, 27-28 June, 2008. 158  
Wilson, B, Vocino, A, Jason, S and Adam, S 2008, 'Assessing indicant directionality of a media consumption construct using conifrmatory tetrad analysis', in Spanjaard, D., Denize. S., & Sharma., S (ed.) Proceedings of 2009 ANZMAC Conference, Sydney, 1 - 3 December 2008. 164  
Wilson, B and Henseler, J 2006, 'The mediating role of relationship quality impacted sponsorship effects on perceived economic value', in Ali, Y and van Dressel, M (ed.) Australian New Zealand Marketing Academy Conference (ANZMAC) proceedings 2006, Brisbane, Australia, 4-6 December 2006, pp. 1-9. 276  
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