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Guenther, P and Guenther, M 2018, 'Isolating the value-relevant part of advertising spending', European Journal of Marketing, vol. 52, no. 78, pp. 1625-1650.		34			0	0	0
Guenther, M, Guenther, P, Bell, S and Robins, G 2016, 'It's the strength of the ties: how multiplex social networks among frontline employees drive service performance', in Colin Campbell, Junzhao (Jonathon) Ma (ed.) Proceedings of the16th Biennial World Marketing Congress Volume XVI, Melbourne, Australia, 17-20 July 2013, pp. 159-167.		145			1
Guenther, M and Guenther, P 2019, 'The value of branding for B2B service firms-The shareholders' perspective', Industrial Marketing Management, vol. 78, pp. 88-101.		18			1	0	0

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