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Ling, P 2017, 'Advertising in Singapore: regional hub, global model' in R. Crawford, L. Brennan and L. Parker (ed.) Global Advertising Practice in a Borderless World, Routledge, Abingdon, United Kingdom, pp. 171-191.
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252 |
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Quek, G and Ling, P 2013, 'Artvertisement as orderly creativity symbolism in Singapore's outdoor advertising', in Rod Brodie (ed.) Proceedings of Australian and New Zealand Marketing Academy Conference (ANZMAC 2013), Adelaide, Australia, 1-4 December 2013, pp. 1-7.
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306 |
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Ling, P 2014, 'Assessing consumer behaviour students in Australian universities', in Eunju Ko, Charles R. Taylor, Kyung Hoon Kim, Juran Kim (ed.) Proceedings of the 2014 Global Marketing Conference, Singapore, 15-18 July 2014, pp. 1840-1851.
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198 |
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Ling, P 2016, Be the Innovators, Oxford University Press, Melbourne, Australia.
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287 |
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Ling, P and Wong, G 2008, 'Impact of celebrities on brand decisions of Hong Kong university students', in Ms Daniela Spanjaard, Dr Sara Denize and Dr Neeru Sharma (ed.) Proceedings of the ANZMAC Australian and New Zealand Marketing Academy Conference 2008, New South Wales, Australia, December 1-3, 2008, pp. 1-8.
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260 |
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Quek, G and Ling, P 2012, 'Learning creative thinking skills through nurtured progressive self-discovery', in Jenni Romaniuk, Svetlana Bogomolova, Richard Lee (ed.) Proceedings of the ANZMAC Australian and New Zealand Marketing Academy Conference 2012, Adelaide, South Australia, 3-5 December, 2012, pp. 1-9.
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256 |
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Quek, G and Ling, P 2013, 'McDonald's apology over a pig toy: A cultural territorial clash', Australasian Marketing Journal, vol. 21, no. 4, pp. 228-233.
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254 |
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2
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Quek, G and Ling, P 2013, 'Nudity and national-personal identity in Singapore's outdoor advertising', in Rob Brodie (ed.) Proceedings of Australian and New Zealand Marketing Academy Conference 2013, Auckland, New Zealand, 1 - 4 December, 2013, pp. 1-7.
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298 |
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Ling, P 2008, 'Political marketing in Australia', IMC Journal, vol. 7, no. 1, pp. 15-20.
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161 |
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Ling, P 2010, 'Short three-line advertisements reveal lots of online marketing learning', in David Fortin, Lucie Ozanne (ed.) Proceedings of the ANZMAC 2010 , Christchurch, New Zealand, 29 Nov -1 Dec 2010, pp. 1-8.
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78 |
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Ling, P 2010, 'Students write short advertisements to convey benefits of Google online marketing challenge', eCulture, vol. 3, no. 5, pp. 55-64.
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133 |
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Ling, P and Ling, P 2008, 'The first global Google online marketing challenge 2008: Perspectives of ECU student participants', eCulture 2008 ECU Learning and Teaching University Research Event, vol. 1, no. 3, pp. 23-36.
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152 |
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Ling, P 2011, 'What students really think of clients', in Martin MacCarthy (ed.) Proceedings of the ANZMAC Australian and New Zealand Marketing Academy Conference 2012, Perth, Western Australia, 28-30 November, 2011, pp. 1-7.
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175 |
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