Hiding spot

Lycette, J and Lycette, M 2005, Hiding spot, (Creative Work : Design/architecture).

Document type: Creative Work
Collection: Creative Works

Title Hiding spot
Author(s) Lycette, J
Lycette, M
Year 2005
Type of work Design/architecture
Outlet Hong Kong Arts Centre, Hong Kong
Dates 2005
Medium Animation
Summary  "This work was commissioned by All Rights Reserved (HK) in celebration of the 30th Anniversary of Hello Kitty. High profile international artists, including Norbert Bayer, Experimental Jetset, PowerGraphixx and miyukiohashi, were invited to make an animation with the theme 'Hide & Seek'. The 'Hiding Spot' project was an artistic challenge in translating the idea of a pop icon such as Hello Kitty into an artwork that reinterpreted it as an alternate visual form or exploration within the rigid boundaries of a controlled brand. The finished work literally and visually translates the exhibition title 'Hiding Spot' by using spots, ie large black and white circles, that have hidden within them characters from the Hello Kitty universe. The continual zoom of the camera into the spots, or dots, reveals the characters in motion. The world of Hello Kitty resides within the dots that go to form the visual of Hello Kitty itself.
The work could be interpreted as slightly dark, through the limited colour palette, an obvious contrast to the brightly coloured world of Hello Kitty. However its intention was to be a simple visual experiment in abstraction and movement. These characteristics certainly made the work sit outside interpretation by other artists.
Interestingly, involvement in the project raised the question of the motivations of the promoter in what could have been a cynical use of a very wealthy brand to attract visual designers to produce content for no monetary return. The obvious temptation of using such a recognised icon in a creative work often overcomes such reservations or suspicions. The opportunity outweighs such concerns. The final work was influenced by previous Lycette Bros. work, ie use of limited palette and scaling components. It has influenced further work with brands and the music track has been re-employed. 'Hiding spot' premiered at the Arts Centre launch and exhibited at The Arts House, Singapore in 2007."
Subject Computer Gaming and Animation
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Created: Tue, 19 Apr 2011, 16:19:18 EST
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