Lycette, J and Lycette, M 2005, Cinebugs, (Creative Work : Visual art).

Document type: Creative Work
Collection: Creative Works

Title Cinebugs
Author(s) Lycette, J
Lycette, M
Year 2005
Type of work Visual art
Outlet ACMI Cinemas, Federation Square, Melbourne, Australia
Dates 2005 - 2006
Medium Digital animation
Summary "A phenomenon of the late 90s, branded entertainment morphed from advertising into the world of social networking and beyond. Cinebugs explores the question of what branded entertainment is and how it intersects the artistic and commercial worlds without corrupting either. The work was commissioned by ACMI essentially as a response to this phenomenon - to display their innovation and engagement with contemporary media thought and practice. This animated opening trailer served as an identity for the ACMI cinema brand and was shown at the opening of every ACMI Cinema screening for a year.
This work reflects the idea of cinema encapsulating not the brand, but the concept behind it ie a place where all screen media is possible. It was presented in forums such as the Resfest Australia conference forum on branded entertainment event, Sydney Opera House 05 as a successful example of the genre. With themes consistent with Lycette's artistic history, the work has provided the conceptual and practical basis for further works both artistic and commercial.
A broad creative brief enabled the work to encompass the idea of cinema, from its foundations to current methodologies as a short sequence exploring the ideas of ""context"" in making film. A key theme is the ""frame"". The ""frame"", constructed within a formal man-made world of methodology and tools. It showed a unique eco-system of animated creatures made from camera and projector parts, evoking the development of cinema technology and the magic of the screen. The imagination and beauty of the physical and natural world is expressed through the boundaries of the frame - mirroring the cinema screen boundaries, and before that, the frame as edge of canvas or paper for an artwork.
Cinebugs exhibited at: LUME, Melb, 05, SIGGRAPHNZ 05, Resfest, Digital Projections, Syd & Melb 05, Japan Media Arts Festival Tokyo 05, Holland Animation Festival, 06 Bimini IFAF Latvia, 06 and was a finalist in the Desktop Magazine Awards, Australia."
Subject Film and Television
Version Filter Type
Access Statistics: 315 Abstract Views  -  Detailed Statistics
Created: Tue, 19 Apr 2011, 16:52:26 EST
© 2014 RMIT Research Repository • Powered by Fez SoftwareContact us