Alcohol consumption behaviours and attitudes in Vietnam: An exploratory analysis

Parker, L 2010, 'Alcohol consumption behaviours and attitudes in Vietnam: An exploratory analysis', in Rebekah Russell-Bennett; Sharyn Rundle-Thiele (ed.) Proceedings of the International Non-Profit and Social Marketing Conference (INSM), Brisbane, Australia, 15 - 16 July 2010, pp. 143-147.

Document type:	Conference Paper
Collection:	Conference Papers

Title	Alcohol consumption behaviours and attitudes in Vietnam: An exploratory analysis
Author(s)	Parker, L
Year	2010
Conference name	International Non-Profit and Social Marketing Conference (INSM)
Conference location	Brisbane, Australia
Conference dates	15 - 16 July 2010
Proceedings title	Proceedings of the International Non-Profit and Social Marketing Conference (INSM)
Editor(s)	Rebekah Russell-Bennett; Sharyn Rundle-Thiele
Publisher	Faculty of Business Queensland University of Technology
Place of publication	Brisbane, Australia
Start page	143
End page	147
Total pages	5
Abstract	Alcohol-related problems have long been recognised as a major public health problem in the western world, but more recently increased attention has been paid to the role of alcohol as a public health problem in developing countries including Vietnam (Giang et al., 2008). Over recent years Vietnam has experienced sustained economic growth. This has led to an increase in the overall standard of living for the broader community, and with that an increase in the purchase and consumption of alcohol (Giang et al., 2008; Jernigan, 2001; Luong, 2009; Rehm et al., 2003). The purpose of this study is to provide a current state-of-play of available research into alcohol consumption behaviours and attitudes in Vietnam, with a view to uncovering the key issues and to posit possible future directions for research in this field. Existing research into alcohol in Vietnam can be grouped under three main issues: excess alcohol consumption, alcohol as a contributing factor to risky sexual activity and alcohol as a contributing factor to risky driving behaviour.
Subjects	Marketing not elsewhere classified
Keyword(s)	social marketing alcohol consumption Vietnam
Copyright notice	© 15 July 2010
ISBN	9781741073201

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