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Alcohol consumption behaviours and attitudes in Vietnam: An exploratory analysis Parker, L 2010, 'Alcohol consumption behaviours and attitudes in Vietnam: An exploratory analysis', in Rebekah Russell-Bennett; Sharyn Rundle-Thiele (ed.) Proceedings of the International Non-Profit and Social Marketing Conference (INSM), Brisbane, Australia, 15 - 16 July 2010, pp. 143-147. Document type: Conference Paper Collection: Conference Papers Title Alcohol consumption behaviours and attitudes in Vietnam: An exploratory analysis Author(s) Parker, L Year 2010 Conference name International Non-Profit and Social Marketing Conference (INSM) Conference location Brisbane, Australia Conference dates 15 - 16 July 2010 Proceedings title Proceedings of the International Non-Profit and Social Marketing Conference (INSM) Editor(s) Rebekah Russell-Bennett; Sharyn Rundle-Thiele Publisher Faculty of Business Queensland University of Technology Place of publication Brisbane, Australia Start page 143 End page 147 Total pages 5 Abstract Alcohol-related problems have long been recognised as a major public health problem in the western world, but more recently increased attention has been paid to the role of alcohol as a public health problem in developing countries including Vietnam (Giang et al., 2008). Over recent years Vietnam has experienced sustained economic growth. This has led to an increase in the overall standard of living for the broader community, and with that an increase in the purchase and consumption of alcohol (Giang et al., 2008; Jernigan, 2001; Luong, 2009; Rehm et al., 2003). The purpose of this study is to provide a current state-of-play of available research into alcohol consumption behaviours and attitudes in Vietnam, with a view to uncovering the key issues and to posit possible future directions for research in this field. Existing research into alcohol in Vietnam can be grouped under three main issues: excess alcohol consumption, alcohol as a contributing factor to risky sexual activity and alcohol as a contributing factor to risky driving behaviour. Subjects Marketing not elsewhere classified Keyword(s) social marketing alcohol consumption Vietnam Copyright notice © 15 July 2010 ISBN 9781741073201 Related Links Link Description http://www.icebergevents.com/insmconference/Presentations/ Link to Published Version   Versions Version Filter Type Mon, 20 Jun 2011, 12:31:43 EST Fri, 25 Nov 2011, 14:14:13 EST Fri, 25 Nov 2011, 15:55:54 EST Tue, 29 Jul 2014, 13:49:52 EST Filtered Full Access Statistics: 1887 Abstract Views  -  Detailed Statistics Created: Mon, 20 Jun 2011, 07:36:00 EST by Catalyst Administrator