An Empirical Investigation of the Critical Determinants for the Adoption of E-Market in Australian Small and Medium Sized Enterprises

Duan, X, Deng, H and Corbitt, B 2010, 'An Empirical Investigation of the Critical Determinants for the Adoption of E-Market in Australian Small and Medium Sized Enterprises', in AISeL (ed.) Proceedings of the 21st Australian Conference on Information Systems, Online, 1 - 3 December 2010, pp. 1-11.


Document type: Conference Paper
Collection: Conference Papers

Title An Empirical Investigation of the Critical Determinants for the Adoption of E-Market in Australian Small and Medium Sized Enterprises
Author(s) Duan, X
Deng, H
Corbitt, B
Year 2010
Conference name 21st Australian Conference on Information Systems
Conference location Online
Conference dates 1 - 3 December 2010
Proceedings title Proceedings of the 21st Australian Conference on Information Systems
Editor(s) AISeL
Publisher AIS Electronic Library
Place of publication Online
Start page 1
End page 11
Total pages 11
Abstract This paper presents an empirical investigation of the critical determinants for the adoption of e-market in Australian small-and-medium sized enterprises (SMEs) within the technology-organization-environment (TOE) framework. A conceptual model is proposed for better understanding the adoption of e-market in Australian SMEs. Structural equation modelling is used for testing and validating the conceptual model based on the survey data collected from Australian SMEs. A consequent logistic regression analysis on the validated adoption model shows that there is a positive relationship between perceived direct benefit, top management support, external pressure, trust and the adoption of e-market, among which top management support emerges as the most critical determinant. The perceived indirect benefit, size and organization readiness, however, do not show a significant influence on the adoption of e-market in Australian SMEs. The implications of this study highlight the criticality of top management support in the adoption of e-market in Australian SMEs.
Subjects Business Information Systems
Small Business Management
Interorganisational Information Systems and Web Services
Keyword(s) E-Market
Small-and-Medium Sized Enterprises
Technology Adoption
Technology-Organization-Environment
Copyright notice © 2010 Xiaoxia Duan, Hepu Deng, Brian Corbitt
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