An empirical analysis of Australian and Portugal consumers within the context of CSR and environmentalism

D'SOUZA, C, Muthaly, S, Taghian, M and Pereira, F 2009, 'An empirical analysis of Australian and Portugal consumers within the context of CSR and environmentalism', in Mike Ewing and Felix Mavondo (ed.) ANZMAC Conference, Melbourne, Australia, 30 November - 2 December 2009, pp. 1-8.


Document type: Conference Paper
Collection: Conference Papers

Title An empirical analysis of Australian and Portugal consumers within the context of CSR and environmentalism
Author(s) D'SOUZA, C
Muthaly, S
Taghian, M
Pereira, F
Year 2009
Conference name ANZMAC Conference
Conference location Melbourne, Australia
Conference dates 30 November - 2 December 2009
Proceedings title ANZMAC Conference
Editor(s) Mike Ewing and Felix Mavondo
Publisher Australian & New Zealand Marketing Academy (ANZMAC)
Place of publication Melbourne, Australia
Start page 1
End page 8
Total pages 8
Abstract This cross country study examines the potential environmental predictors of consumers' green behaviour. It uses consumer's self reported environmental behavioural intentions and examines its potential influence on corporate practice of social responsibility (CSR). A conceptual model was developed and was subjected to empirical verification using survey research design. It was hypothesised that CSR improves green behavioural purchase intension. PLS was used to estimate the measure of respondents' overall perception of green products and their intention to purchase. It was found that in both countries, Australia and Portugal, CSR influenced purchase intentions. In both cases there was evidence of association between CSR and the consumers' intention to purchase environmentally safe products.
Subjects Corporate Governance and Stakeholder Engagement
Keyword(s) Green Products
Green behaviour
Corporate Social Responsibility
Purchase Intention
Consumer Environmentalism
Copyright notice © 2009 ANZMAC
ISBN 1863081585
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