ASEAN country of strategic for Australian business platform into the region

Muthaly, S 2004, 'ASEAN country of strategic for Australian business platform into the region', in Robert Cribb (ed.) 15th Biennial Asia Studies Association of Australia (ASAA) Conference, Canberra, Australia, 29 June - 2 July 2004, pp. 1-11.


Document type: Conference Paper
Collection: Conference Papers

Title ASEAN country of strategic for Australian business platform into the region
Author(s) Muthaly, S
Year 2004
Conference name 15th Biennial Asia Studies Association of Australia (ASAA) Conference
Conference location Canberra, Australia
Conference dates 29 June - 2 July 2004
Proceedings title 15th Biennial Asia Studies Association of Australia (ASAA) Conference
Editor(s) Robert Cribb
Publisher ASAA
Place of publication Canberra, Australia
Start page 1
End page 11
Total pages 11
Abstract ASEAN's $300 billion consumer market provides great potential for Australian Businesses. There are various entry modes that businesses need to evaluate prior to embarking into the ASEAN. The rationale for international market entry from previous studies seems to highlight issues about global trends, gain access to untapped markets, etc. (Agarwal and Ramaswami, 1992; Buckley and Ghauri, 1998; Carof, 1993 and Cavusgil, 1994). This paper will provide some background information about the ASEAN, discuss the relevant literature, carry out analysis from secondary data on Australia and the ASEAN, highlight issues about Australia's involvement in the area and finally provide appropriate strategies for the Australian Businesses.
Subjects International Economics and International Finance
ISBN 0958083711
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