The at risk program for marketing students: How effective is intervention?

Dobele, A, Kopanidis, F, Gangemi, M and Thomas, S 2011, 'The at risk program for marketing students: How effective is intervention?', in John Smith (ed.) Australia and New Zealand Marketing Academy Conference, Perth, Australia, 28-30 November 2011, pp. 1-6.


Document type: Conference Paper
Collection: Conference Papers

Title The at risk program for marketing students: How effective is intervention?
Author(s) Dobele, A
Kopanidis, F
Gangemi, M
Thomas, S
Year 2011
Conference name Australia and New Zealand Marketing Academy Conference
Conference location Perth, Australia
Conference dates 28-30 November 2011
Proceedings title Australia and New Zealand Marketing Academy Conference
Editor(s) John Smith
Publisher ANZMAC
Place of publication Perth, Australia
Start page 1
End page 6
Total pages 6
Abstract Case study analysis investigates the total population of marketing at-risk students from 2006 to 2010 and considers the effectiveness of the at-risk program implemented at one Australian based University. The at-risk program identifies poorly performing students studying the Bachelor of Business (Marketing) program and is an intervention strategy attempting to aid student learning and identify problems prior to attrition. Students have a choice of engaging or not engaging in the process and are deemed at-risk again or not in subsequent semesters. The program is shown to have some success with students who engage. Further research and managerial implications are identified.
Subjects Marketing not elsewhere classified
Copyright notice © 2011 ANZMAC
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