Strangely familiar: revisiting graphic designers’ perceptions of their relationships with stakeholders

Meron, Y 2019, Strangely familiar: revisiting graphic designers’ perceptions of their relationships with stakeholders, Doctor of Philosophy (PhD), Media and Communication, RMIT University.


Document type: Thesis
Collection: Theses

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Meron.pdf Thesis application/pdf 32.70MB
Performative_Design_Brief.pdf Project application/pdf 1.42MB
Title Strangely familiar: revisiting graphic designers’ perceptions of their relationships with stakeholders
Author(s) Meron, Y
Year 2019
Abstract This thesis discusses the interdisciplinary methods and findings from a speculative and experimental project. It argues that graphic designers’ perceptions about their everyday professional relationships with stakeholders can be illuminated and re-evaluated using defamiliarising methods. The research draws on experimental methods and employs dedicated actors as proxies to address perceptions which are obfuscated within the designers’ everyday professional experiences. Combining the creative practice of making strange, with the reflective practice of ethnography, and the pedagogical tools of process drama and design thinking, the research repurposes the experiences of a group of graphic designers into a series of theatrical scenarios. These scenarios are used to motivate a team of dedicated actors, who re-perform the experiences of the designers over three workshops. Such an approach enables the actors to interact with the graphic designers’ perceptions of their practice as third party interpreters. In doing so, the actors are able to shed new perspectives on graphic design practice which otherwise remain hidden under normative professional practice conditions. This research reveals transformed modes of design capital, which challenges notions of hierarchy and power within creative and cultural practices and illustrates the ways in which professional design practice remains a constant and problematic negotiation between stakeholders and design practitioners.
Degree Doctor of Philosophy (PhD)
Institution RMIT University
School, Department or Centre Media and Communication
Subjects Design Practice and Management not elsewhere classified
Keyword(s) graphic design
design thinking
graphic design research
making strange
design research methodology
design thinking methodology
defamiliarisation
design capital
organisational design
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Created: Thu, 30 May 2019, 10:56:10 EST by Keely Chapman
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