Decision making dynamics within the Vietnamese family unit

Nguyen, D, Parker, L, Doan, M and Brennan, L 2012, 'Decision making dynamics within the Vietnamese family unit', in Proceedings of ANZMAC 2012, Adelaide, Australia, 3-5 Dec 2012.


Document type: Conference Paper
Collection: Conference Papers

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Title Decision making dynamics within the Vietnamese family unit
Author(s) Nguyen, D
Parker, L
Doan, M
Brennan, L
Year 2012
Conference name ANZMAC 2012
Conference location Adelaide, Australia
Conference dates 3-5 Dec 2012
Proceedings title Proceedings of ANZMAC 2012
Publisher ANZMAC
Place of publication Australia
Abstract The Vietnamese family is changing and so may be the way they make mid-to-high involvement consumer decisions. A dynamic economy, rising standards of living, and an increasingly consumption-oriented society are changing the way families interact, especially about consumption. The traditional belief that the big decisions are made by the paternal head of family is no longer the norm. In some cases the household head is switching from the eldest male to the main salary earner. There are also smaller nuclear family households with fewer children. With increasing education levels of younger generations and changing family dynamics, the possibility of increased reciprocal consumer socialisation occurring is likely.
Subjects Consumption and Everyday Life
Keyword(s) decision making
family
Vietnam
collectivism
consumption
Copyright notice © 2012 ANZMAC
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Created: Mon, 17 Dec 2012, 12:08:00 EST by Catalyst Administrator
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