Country of origin effect on job choice decisions

Zaveri, M, Mulye, R and White, C 2008, 'Country of origin effect on job choice decisions', in Marketing: Shifting the Focus from Mainstream to Offbeat, Sydney, Australia, 1-3 December 2008.


Document type: Conference Paper
Collection: Conference Papers

Title Country of origin effect on job choice decisions
Author(s) Zaveri, M
Mulye, R
White, C
Year 2008
Conference name Australian and New Zealand Marketing Academy Conference 2008
Conference location Sydney, Australia
Conference dates 1-3 December 2008
Proceedings title Marketing: Shifting the Focus from Mainstream to Offbeat
Publisher University of Western Sydney
Place of publication Australia
Abstract Country-of-origin (COO) research has acquired growing importance over the past four decades in both marketing and international human resources management (IHRM) literature. Theoretical and empirical investigations in both streams have found COO to be an influential predictor of consumer choice in marketing and management practices in IHRM. As a review of the literature from both streams did not yield a single published study from the stand point of COO effects on recruitment and job choice decisions, we contribute by proposing a unique conceptualization of the relationship between these two constructs taking into consideration reciprocal and intervening variables such as corporate image, p-o fit, job specific attributes and employee ethnocentrism.
Subjects Marketing Theory
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