What drives the adoption of e-market in Australian small-and-medium sized enterprises? - An empirical study

Duan, X, Deng, H and Corbitt, B 2012, 'What drives the adoption of e-market in Australian small-and-medium sized enterprises? - An empirical study', in John Lamp (ed.) Proceedings of the 23rd Australasian Conference on Information Systems (ACIS 2012), Geelong, Australia, 3-5 December 2012, pp. 1-11.


Document type: Conference Paper
Collection: Conference Papers

Title What drives the adoption of e-market in Australian small-and-medium sized enterprises? - An empirical study
Author(s) Duan, X
Deng, H
Corbitt, B
Year 2012
Conference name ACIS 2012
Conference location Geelong, Australia
Conference dates 3-5 December 2012
Proceedings title Proceedings of the 23rd Australasian Conference on Information Systems (ACIS 2012)
Editor(s) John Lamp
Publisher ACIS
Place of publication Melbourne, Australia
Start page 1
End page 11
Total pages 11
Abstract This paper reports a study of the critical determinants for adopting electronic markets (e-Market) in Australian small-and-medium sized enterprises (SMEs) within the technology-organization-environment (TOE) framework. Structural equation modelling and logistic regression are used for identifying the critical determinants for the adoption of e-Markets by Australian SMEs through testing a proposed conceptual model and proposing an alternative model. This study contributes to existing research by enriching an understanding of the critical determinants of adopting an e-Market in Australian SMEs and by providing a validated model for the interrelationships of the determinants in technology adoption.
Subjects Innovation and Technology Management
Keyword(s) E-Market
SMEs
technology adoption
TOE model
alternative model
Copyright notice ©2012, The Authors/ACIS
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