An exploration of consumer forgiveness following marketer transgression

Chung, E and Beverland, M 2005, 'An exploration of consumer forgiveness following marketer transgression', in Advances in Consumer Research, San Antonio, 29 September - 2 October, pp. 98-98.


Document type: Conference Paper
Collection: Conference Papers

Title An exploration of consumer forgiveness following marketer transgression
Author(s) Chung, E
Beverland, M
Year 2005
Conference name Advances in Consumer Research
Conference location San Antonio
Conference dates 29 September - 2 October
Proceedings title Advances in Consumer Research
Publisher Association for consumer research
Place of publication United States
Start page 98
End page 98
Total pages 1
Abstract Not available
Subjects Marketing Management (incl. Strategy and Customer Relations)
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