Towards adaptive mobile mashups: Opportunities for designing effective persuasive technology on the road

Salim, F 2010, 'Towards adaptive mobile mashups: Opportunities for designing effective persuasive technology on the road', in Elixabeth Chang and Leonard Barolli (ed.) 24th IEEE International Conference on Advanced Information Networking and Applications Workshops WAINA 2010, Perth, Australia, 20-23 April 2010, pp. 7-11.


Document type: Conference Paper
Collection: Conference Papers

Title Towards adaptive mobile mashups: Opportunities for designing effective persuasive technology on the road
Author(s) Salim, F
Year 2010
Conference name 2010 IEEE 24th International Conference on Advanced Information Networking and Applications Workshops (AINAW'10)
Conference location Perth, Australia
Conference dates 20-23 April 2010
Proceedings title 24th IEEE International Conference on Advanced Information Networking and Applications Workshops WAINA 2010
Editor(s) Elixabeth Chang and Leonard Barolli
Publisher IEEE
Place of publication United States
Start page 7
End page 11
Total pages 5
Abstract Today's vehicles and on-road infrastructures are equipped with a large number of sophisticated sensory devices. These sensory devices are capable of monitoring and providing data pertaining to vehicle status, real-time traffic conditions, traffic incidents, and road crashes. Urban commuters are also carriers of sensors embedded in their mobile devices. We are deluged with a massive pool of data that has the potential to increase our understanding of our social behaviours in the transportation network. This will assist in the design of effective persuasive technology on the road to monitor and target voluntary travel behaviour change in order to support road safety, sustainable transportation, and compliance to traffic regulations. We explore the integration of mashup, knowledge discovery, business intelligence, and context-aware analysis in order to analyse the requirements for designing adaptive mobile mashups. We introduce the notion of ADAptive Mobile Mashups (ADAMM) and discuss the potential ADAMM applications for effective persuasion on the road.
Subjects Design Practice and Management not elsewhere classified
Keyword(s) Context-Aware Systems
Business Intelligence
Data Mining
Mashup
Persuasive Technology
Intelligent Transportation Systems
DOI - identifier 10.1109/WAINA.2010.32
Copyright notice © 2010 IEEE.
ISBN 9780769540191
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