A positioning theory approach to achieve quality university services

Boxer, L and John, S 2003, 'A positioning theory approach to achieve quality university services', in L. Boxer (ed.) Excellence in the Face of Crisis : Proceedings of the 4th International Conference for the Advancement of Organisational Excellence, Melbourne, Australia, 20-22 October 2003, pp. 1-6.


Document type: Conference Paper
Collection: Conference Papers

Title A positioning theory approach to achieve quality university services
Author(s) Boxer, L
John, S
Year 2003
Conference name The International Conference for the Advancement of Organisational Excellence
Conference location Melbourne, Australia
Conference dates 20-22 October 2003
Proceedings title Excellence in the Face of Crisis : Proceedings of the 4th International Conference for the Advancement of Organisational Excellence
Editor(s) L. Boxer
Publisher Intergon
Place of publication Melbourne, Australia
Start page 1
End page 6
Total pages 6
Abstract This paper builds on earlier work on the Positioning Theory in Universities. Positioning Theory has been used in a range of practical applications to understand the social order or culture that affects how various phenomena occurs. Here a practical positioning theory model is shown to be useful in dealing with organisational barriers in Universities. It is clear that contemporary pressures require university services to be delivered via effective and efficient processes, that have been based on customer needs, from clear specifications, implemented throughout a robust delivery system, and monitored to ensure conformance to specifications. However, barriers can stymie the implementation of ideas. It is shown that these barriers can be dealt with by altering the social order through the use of a discursive based positioning theory approach.
Subjects Mechanical Engineering not elsewhere classified
Copyright notice © 2003 Intergon
ISBN 0975154702
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