An inside-out perspective on the role of top managers in contemporary strategy process

O'Shannassy, T 2004, 'An inside-out perspective on the role of top managers in contemporary strategy process', in Graham Elkin (ed.) Proceedings of the 18th Annual Conference of the Australian and New Zealand Academy of Management ANZAM 2004, Dunedin, New Zealand, 8-11 December 2004, pp. 359-1-359-13.


Document type: Conference Paper
Collection: Conference Papers

Title An inside-out perspective on the role of top managers in contemporary strategy process
Author(s) O'Shannassy, T
Year 2004
Conference name ANZAM 2004
Conference location Dunedin, New Zealand
Conference dates 8-11 December 2004
Proceedings title Proceedings of the 18th Annual Conference of the Australian and New Zealand Academy of Management ANZAM 2004
Editor(s) Graham Elkin
Publisher University of Otago, Department of Management
Place of publication Dunedin, New Zealand
Start page 359-1
End page 359-13
Total pages 13
Abstract Traditionally strategy has been the focus of a dominant group in the organization including the CEO and top managers. However in recent years better understanding of the cause of unfavorable performance outcomes (Andersen, 2000) evidences that in a more uncertain, challenging business environment (Hamel, 2000) a "topdown" approach has considerable shortcomings. Several writers (Hart, 1992; Mintzberg, 1994b) have highlighted the need for organizations to be more flexible and adaptable to the demands of customers and markets in an uncertain world, bringing stakeholders into important strategic conversations. This has implications for top managers in their crucial organizational role. Qualitative interviews with leading industry figures are conducted to better understand this role of top managers in contemporary strategy process.
Subjects Information Systems not elsewhere classified
Keyword(s) top managers
uncertainty
strategy process
qualitative interviews
stratified sample
Copyright notice © 2004 Australian and New Zealand Academy of Management
ISBN 0476011310
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