Multicriteria analysis for evaluation and selecting e-markets in business-to-business e-business

Deng, H and Molla, A 2008, 'Multicriteria analysis for evaluation and selecting e-markets in business-to-business e-business', in Proceedings of the 2008 International MultiConference of Engineers and Computer Scientists (IMECS 2008), Hong Kong, 19-21 March 2008.


Document type: Conference Paper
Collection: Conference Papers

Title Multicriteria analysis for evaluation and selecting e-markets in business-to-business e-business
Author(s) Deng, H
Molla, A
Year 2008
Conference name 2008 International MultiConference of Engineers and Computer Scientists
Conference location Hong Kong
Conference dates 19-21 March 2008
Proceedings title Proceedings of the 2008 International MultiConference of Engineers and Computer Scientists (IMECS 2008)
Publisher Newswood Limited
Place of publication Hong Kong
Abstract This paper presents a multicriteria analysis approach for evaluating and selecting e-markets in conducting organizational business-to-business e-business. The multi-dimensional nature of the evaluation and selection process for choosing the most appropriate e-market in developing organizational business-to-business e-business is handled in the context of multicriteria analysis, the subjectiveness and imprecision of the human evaluation process is modeled with the use of pairwise comparison represented by linguistic variables approximated by triangular fuzzy numbers. An efficient algorithm is developed for producing a success index for every alternative e-market across all selection criteria, on which the selection decision can be made. An example is presented for demonstrating the applicability of the proposed multicriteria analysis approach for solving the problem of selecting the most appropriate e-market in a specific situation in order to develop a successful business-to-business e-business in an organization.
Subjects Decision Support and Group Support Systems
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