The impact of digitization on business models for publishing: Some indicators from a research project

Tian, X, Martin, W and Deng, H 2008, 'The impact of digitization on business models for publishing: Some indicators from a research project', Journal of Systems and Information Technology, vol. 10, no. 3, pp. 232-250.

Document type: Journal Article
Collection: Journal Articles

Title The impact of digitization on business models for publishing: Some indicators from a research project
Author(s) Tian, X
Martin, W
Deng, H
Year 2008
Journal name Journal of Systems and Information Technology
Volume number 10
Issue number 3
Start page 232
End page 250
Total pages 18
Publisher Emerald
Abstract The purpose of this paper is to report the findings from a research project aiming to investigate the implications of digitization for the Australian book publishing sector and in particular for current and emerging business models. Recognizing the dynamic nature of the publishing industry in Australia with the rapid development of information and communication technologies, this study aims to address several critical research questions in the publishing industry in Australia as follows: what are the major trends emerging within the publishing industry in Australia? What implications do these trends have for business models? What technologies and applications offer the greatest potential for supporting value creation activities and business model development in the digital era? A comprehensive review of the literature on business models is conducted, in particular, in relation to the publishing industry. The current status of the technology used in the publishing industry is explored, and the overall profile of the Australian publishing industry is established with the use of a document analysis method based on secondary data available. This leads to the development of an online questionnaire for surveying the book publishers in Australia, and results in the conduct of 14 follow-up case studies, the latter forming the basis for the current paper. The findings are that global trends towards consolidation and increasing competition are replicated in Australia, and that business models are responding, for example, with the emergence of hybrid models, embodying traditional elements and those consequent on the advent of digitization. It is also clear that the internet and related network technologies, along with content and digital rights management technologies are emerging as key to change, but those strategic decisions are ultimately based on business drivers rather than on emerging technologies.
Subject Information Retrieval and Web Search
DOI - identifier 10.1108/13287260810916934
Copyright notice © Emerald Group Publishing Limited
ISSN 1328-7265
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