Using system dynamics to simulate the strategic planning of the mobile commerce terminal (MCT) industry and mobile commerce diffusion

Wang, W and Cheong, F 2005, 'Using system dynamics to simulate the strategic planning of the mobile commerce terminal (MCT) industry and mobile commerce diffusion', in ICMB2005 - International Conference on Mobile Business, Sydney, Australia, 11-13 July 2005.


Document type: Conference Paper
Collection: Conference Papers

Title Using system dynamics to simulate the strategic planning of the mobile commerce terminal (MCT) industry and mobile commerce diffusion
Author(s) Wang, W
Cheong, F
Year 2005
Conference name ICMB2005 - International Conference on Mobile Business
Conference location Sydney, Australia
Conference dates 11-13 July 2005
Proceedings title ICMB2005 - International Conference on Mobile Business
Publisher IEEE
Place of publication Los Alamitos, CA, USA
Abstract Mobile commerce refers to business activities over mobile terminals. A system dynamics (SD) approach is used to analyze how the strategic planning of the mobile commerce terminal (MCT) industry will influence the process of mobile commerce diffusion in a market. We study mobile commerce market development in a country as a dynamic social economic system. The simulation model is based upon the mobile commerce diffusion simulation model. We create a model for the Chinese market for the purpose of simulating MCT strategic planning and mobile commerce diffusion. The SD model is useful for providing an understanding of the process of mobile commerce diffusion and the formulation of strategies for the MCT industry.
Subjects Simulation and Modelling
DOI - identifier 10.1109/ICMB.2005.110
Copyright notice © 2005 IEEE
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