Examining the pseudo-standard web search engine results page

Turpin, A, Scholer, F and Von Billerbeck, B 2006, 'Examining the pseudo-standard web search engine results page', in Proceedings of the 11th Australasian Document Computing Symposium, Brisbane, Australia, 11 December 2006.


Document type: Conference Paper
Collection: Conference Papers

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Title Examining the pseudo-standard web search engine results page
Author(s) Turpin, A
Scholer, F
Von Billerbeck, B
Year 2006
Conference name Australasian Document Computing Symposium
Conference location Brisbane, Australia
Conference dates 11 December 2006
Proceedings title Proceedings of the 11th Australasian Document Computing Symposium
Publisher Queensland University of Techology, Faculty of Information Technology
Place of publication Brisbane, Australia
Abstract Nearly every web search engine presents its results in an identical format: a ranked list of web page summaries. Each summary comprises a title; some sentence fragments usually containing words used in the query; and URL information about the page. In this study we present data from our pilot experiments with eye tracking equipment to examine how users interact with this standard list of results as presented by the Australian sensis.com.au web search service. In particular, we observe: different behaviours for navigational and informational queries; that users generally scan the list top to bottom; and that eyes rarely wander from the left of the page. We also attempt to correlate the number of bold words (query words) in a summary with the amount of time spent reading the summary. Unfortunately there is no substantial correlation, and so studies relying heavily on this assumption in the literature should be treated with caution.
Subjects Information and Computing Sciences not elsewhere classified
Copyright notice © 2007 The Authors
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