Extending site-specific audience experience via multi-platform communication design

Watkins, J and Russo, A 2005, 'Extending site-specific audience experience via multi-platform communication design', in M.H. Hamza (ed.) 9th IASTED International Conference on Internet and Multimedia Systems and Applications, Honolulu, HI, United States, 15-17 August 2005, pp. 298-303.


Document type: Conference Paper
Collection: Conference Papers

Title Extending site-specific audience experience via multi-platform communication design
Author(s) Watkins, J
Russo, A
Year 2005
Conference name 9th IASTED International Conference on Internet and Multimedia Systems and Applications
Conference location Honolulu, HI, United States
Conference dates 15-17 August 2005
Proceedings title 9th IASTED International Conference on Internet and Multimedia Systems and Applications
Editor(s) M.H. Hamza
Publisher ACTA Press
Place of publication Anaheim, CA, United States
Start page 298
End page 303
Total pages 6
Abstract Across much of the Australian cultural sector, the principal mission of curatorship remains wedded to the production of site-specific physical exhibitions. This mission is entirely understandable when viewed through the tradition of ongoing cultural exhibition in well-populated urban locations, yet sits less comfortably within the wide geographic distribution of the Australian population. Although a growing desire to reach wider audiences via an expanded online presence is evident, such initiatives are tempered by the prohibitive cost of digitising existing collections optimised for physical exhibition. Significant amounts - if not the majority - of compelling cultural content remain inaccessible to communities and the general public. Multi-Platform Communication Design is a design method which repurposes existing content across multiple communication channels in order to extend an audience experience across multiple target segments. Applied to the cultural institution sector, MPCD takes existing platform-or site-specific artefacts to new, distributed audiences in a cost-effective manner. In so doing, MPCD can extend and increase the audience experience beyond current curatorial and audience expectations. The rationale behind MPCD lies neither in a technological orientation nor blue skies research. Rather, it is firmly focused in providing a tool whereby cultural institutions can reach a wider audience cost-effectively, and communities can not only access content more readily, they may also contribute to the creation of digital collections.
Subjects Communication Technology and Digital Media Studies
Keyword(s) Communication design
Cultural institutions
Interactivity
Copyright notice © 2005 IASTED
ISBN 0889865086
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