Social marketing and behaviour change: models, theory and applications

Brennan, L, Binney, W, Parker, L, Aleti, T and Nguyen, D 2014, Social marketing and behaviour change: models, theory and applications, Edward Elgar, United Kingdom.

Document type: Book
Collection: Books

Title Social marketing and behaviour change: models, theory and applications
Author(s) Brennan, L
Binney, W
Parker, L
Aleti, T
Nguyen, D
Year 2014
Publisher Edward Elgar
Place of publication United Kingdom
Subjects Marketing not elsewhere classified
Summary 'This is essential reading for social marketing practitioners, researchers and students. The book describes a comprehensive range of behaviour change theories of relevance to social marketing and is complemented with illustrative case studies to provide practical guidance on the use of the selected theories. I was amazed by its breadth and scope. Highly recommended reading.' - Michael Rothschild, Wisconsin, US This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour change, together with a number of case studies from international researchers that illustrate these models in practice. The models covered include cognitive, conative, affective, social-cultural and multi-theory models, consumer behavior decision models and social change models.
Copyright notice © 2014 Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen
ISBN 9781782548157
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