10 years of evaluation practice in media assistance: Who, when, why and how?

Noske-Turner, J 2015, '10 years of evaluation practice in media assistance: Who, when, why and how?', NORDICOM Review: Nordic research on media and communication, vol. 36, pp. 41-56.


Document type: Journal Article
Collection: Journal Articles

Title 10 years of evaluation practice in media assistance: Who, when, why and how?
Author(s) Noske-Turner, J
Year 2015
Journal name NORDICOM Review: Nordic research on media and communication
Volume number 36
Start page 41
End page 56
Total pages 16
Publisher N O R D I C O M A/S
Abstract Evaluating the impact of media assistance is challenging for several reasons. Primary among them is that these kinds of initiatives operate in a complex political, social, and cultural environment. Although there has been increased attention to evaluation of media assistance, with a series of international conferences, funded research projects, and publications addressing this topic, it remains a problematic area of practice. This paper provides a survey of recent media assistance evaluation practices through an analysis of 47 evaluation documents of programs and projects from 2002-2012, identifying trends in methodology choices, and critiquing the quality of the evidence enabled through different evaluation approaches. It finds clear patterns in how, when and by whom evaluations are undertaken, but finds that these practices rarely generate useful, insightful evaluations.
Subject International and Development Communication
Keyword(s) communication for development
communication and social change
evaluation
media assistance
media development
monitoring and evaluation
ISSN 1403-1108
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