Understanding convergence and divergence in the framing of climate change responses: An analysis of two wine companies

Fleming, A, Rickards, L and Dowd, A 2015, 'Understanding convergence and divergence in the framing of climate change responses: An analysis of two wine companies', Environmental Science & Policy, vol. 51, pp. 202-214.


Document type: Journal Article
Collection: Journal Articles

Title Understanding convergence and divergence in the framing of climate change responses: An analysis of two wine companies
Author(s) Fleming, A
Rickards, L
Dowd, A
Year 2015
Journal name Environmental Science & Policy
Volume number 51
Start page 202
End page 214
Total pages 13
Publisher Elsevier Inc.
Abstract Adaptation is a highly malleable concept and people may use various framings of adaptation to support what they are already doing and limit their need to change. By analysing organizations' different, strategic constructions of climate change, this malleability becomes clear. Our paper focuses on two Australian wine companies' approaches to climate change. Using an analysis of interviews with 18 company staff we uncovered two divergent business logics underlying the same climate change responses. Our analysis extends beyond simply identifying dominant frames of climate change to examining what motivates different organizations to create different frames. This has implications for the climate change responses that organizations might implement (or not) and more broadly, for how climate change 'adaptation' (and 'mitigation') is understood and applied.
Subject Environmental Science and Management not elsewhere classified
Keyword(s) Climate change
Adaptation
Australian wine industry
Business logics
Framing
DOI - identifier 10.1016/j.envsci.2015.04.003
Copyright notice © 2015 Published by Elsevier Ltd
ISSN 1462-9011
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