Issues and challenges facing e-entrepreneurship and e-innovation

Zhao, F 2007, 'Issues and challenges facing e-entrepreneurship and e-innovation', in M. Khosrow-Pour (ed.) Managing Worldwide Operations and Communications with Information Technology, Vancouver, Canada, 19-23 May 2007, pp. 945-948.


Document type: Conference Paper
Collection: Conference Papers

Title Issues and challenges facing e-entrepreneurship and e-innovation
Author(s) Zhao, F
Year 2007
Conference name 18th Annual Information Resources Management Association International Conference
Conference location Vancouver, Canada
Conference dates 19-23 May 2007
Proceedings title Managing Worldwide Operations and Communications with Information Technology
Editor(s) M. Khosrow-Pour
Publisher IGI Global
Place of publication Hershey, USA
Start page 945
End page 948
Total pages 4
Abstract This paper explores key issues and challenges facing e-entrepreneurship and e-innovation through case studies. The case studies draw mainly upon interviews with senior managers of the case companies and documentary research of the companies¿ publications. One of the key issues facing e-entrepreneurship and e-innovation today, as demonstrated by the case studies in this paper is that ebusiness needs to respond closely to market needs and gain market credibility. Another key issue is that there should be credibility built within the e-business marketplace before inception of the business. In addition, the intangibility of an online service needs to be addressed in order to build brand awareness. The discussion of the issues as such provides readers with both theoretical and practical guideline for a further study.
Subjects Innovation and Technology Management
Keyword(s) entrepreneurship
innovation
e-business
case study
Copyright notice © 2007, Idea Group Inc.
ISBN 978-1-59904-929-8
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