Alignment and integration of competitive intelligence system: a case study

Wu, D and Zhao, F 2007, 'Alignment and integration of competitive intelligence system: a case study', in M. Khosrow-Pour (ed.) Managing Worldwide Operations and Communications with Information Technology, Vancouver, Canada, 19-23 May 2007, pp. 1164-1166.


Document type: Conference Paper
Collection: Conference Papers

Title Alignment and integration of competitive intelligence system: a case study
Author(s) Wu, D
Zhao, F
Year 2007
Conference name 18th Annual Information Resources Management Association International Conference
Conference location Vancouver, Canada
Conference dates 19-23 May 2007
Proceedings title Managing Worldwide Operations and Communications with Information Technology
Editor(s) M. Khosrow-Pour
Publisher IGI Global
Place of publication Hershey, New York
Start page 1164
End page 1166
Total pages 3
Abstract Many studies show that competitive intelligence (CI) plays a very important role in business success (Behnke 2001, Behnke & Slayton 1998, Breeding 2000, Pepper 1999). However, a recent survey conducted by a business intelligence consultant Outward Insight LLC reveals that almost thirty percent of companies neither have a CI system nor see the need for it, twenty-nine percent of respondents admitted that they do not have an intra-firm systematic way to deliver CI and seventeen percent of them are unsure of how to implement it (Swartz 2005). In fact, there are many barriers to applying a CI system in organizations, such as, insufficient funding, internal bureaucracy, lack of sufficient skills and experience in intelligence teams. Of these obstacles, the internal bureaucracy is the most important one, namely, many companies do not know how to setup a CI system that is integrated with their current organizational structure (Swartz 2005). This paper provides a case which shows 1) how a hi-tech company sets up a virtual CI system that is aligned and integrated with its current management system and, 2) how to operate effectively the CI system in line with the company's activities of decision making, new products development, marketing, sales and services.
Subjects Business Information Systems
Keyword(s) competitive intelligence system
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Copyright notice © 2007, Idea Group Inc.
ISBN 9781599049298
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