Building systems around reverse value chain: a new system development approach

Sharma, S, Wickramasinghe, N and Singh, M 2005, 'Building systems around reverse value chain: a new system development approach', International Journal of Management and Enterprise Development, vol. 2, no. 1, pp. 93-105.


Document type: Journal Article
Collection: Journal Articles

Title Building systems around reverse value chain: a new system development approach
Author(s) Sharma, S
Wickramasinghe, N
Singh, M
Year 2005
Journal name International Journal of Management and Enterprise Development
Volume number 2
Issue number 1
Start page 93
End page 105
Total pages 13
Publisher Inderscience Publishers
Abstract The strive to build customer-centric organisations and the transition from passive to active customer is causing companies to build their information systems around reverse value chain. These systems usually termed as ''web-based information systems'' are changing market dynamics and the manner in which firms conduct business. Customer-centric web-based information systems demand new approach to systems development. Advances in technology are making reverse value chain logic - focusing on the customer and the dynamics of a changing market - a business imperative, and companies that have reversed the value chain are realising significant strategic advantages over their competitors. This paper describes about new approach of building systems around reverse value chain and the design characteristics of web-based information systems.
Subject Information Systems Management
DOI - identifier 10.1504/IJMED.2005.006032
Copyright notice © 2005 Inderscience Enterprises Ltd.
ISSN 1468-4330
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