De Beers, Anglo American and Optima Magazine

Schwartz, M and Comer, D 2015, 'De Beers, Anglo American and Optima Magazine', Business and Society Review, vol. 120, no. 3, pp. 329-361.


Document type: Journal Article
Collection: Journal Articles

Title De Beers, Anglo American and Optima Magazine
Author(s) Schwartz, M
Comer, D
Year 2015
Journal name Business and Society Review
Volume number 120
Issue number 3
Start page 329
End page 361
Total pages 33
Publisher Wiley-Blackwell Publishing
Abstract We consider in this article how the largest corporations in Apartheid South Africa used an in-house magazine to manipulate their shareholders' perceptions of the current political scenario. We argue that in that era, business felt compelled to respond to the portrayal of events in South Africa presented by the international media. Furthermore, we examine the motivation of business for doing so and why that motivation does not exist in post-apartheid South Africa.
Subject Business and Management not elsewhere classified
DOI - identifier 10.1111/basr.12058
Copyright notice © 2015 Center for Business Ethics at Bentley University
ISSN 0045-3609
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