Achieving relationship termination quality: A conceptual model

Yu, T and White, C 2016, 'Achieving relationship termination quality: A conceptual model' in Luca Petruzzellis and Russell S. Winer (ed.) Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress, Springer International Publishing, Switzerland, pp. 735-739.


Document type: Book Chapter
Collection: Book Chapters

Title Achieving relationship termination quality: A conceptual model
Author(s) Yu, T
White, C
Year 2016
Title of book Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress
Publisher Springer International Publishing
Place of publication Switzerland
Editor(s) Luca Petruzzellis and Russell S. Winer
Start page 735
End page 739
Total pages 5
Subjects Marketing Management (incl. Strategy and Customer Relations)
Summary Abstract not available
Copyright notice © 2016
ISBN 9783319298771
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Created: Thu, 25 Feb 2016, 10:37:00 EST by Catalyst Administrator
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