Apprehending Kawaii for industrial design theory

Glover, J, Fennessy, L and Varadarajan, S 2015, 'Apprehending Kawaii for industrial design theory', in Vesna Popovic, Alethea Blackler, Ben Kraal (ed.) Proceedings of the 6th International Association of Societies of Design Research Congress (IASDR 2015), Brisbane, Australia, 2-5 November 2015, pp. 789-804.


Document type: Conference Paper
Collection: Conference Papers

Title Apprehending Kawaii for industrial design theory
Author(s) Glover, J
Fennessy, L
Varadarajan, S
Year 2015
Conference name IASDR 2015: Interplay between Design, Science, Technology, and the Arts
Conference location Brisbane, Australia
Conference dates 2-5 November 2015
Proceedings title Proceedings of the 6th International Association of Societies of Design Research Congress (IASDR 2015)
Editor(s) Vesna Popovic, Alethea Blackler, Ben Kraal
Publisher The International Association of Societies of Design Research
Place of publication Australia
Start page 789
End page 804
Total pages 16
Abstract Kawaii and notions of 'cute' are influencing an emerging and tacit form of integration of Asian material-culture concepts within Australian industrial design practice and education. Yet the origins, meanings and values of kawaii are largely unknown outside of Asian cultural studies and Japanese design practice. While dominated by Japanese design, new centres of Kawaii-esque cultural and commercial production and consumption such as Hong Kong, Singapore, Shanghai and Taiwan are developing and consequently new approaches to Asian cute are evolving. Such a shift in aesthetic sensibilities and orientations to rapidly bifurcating consumer markets presents a potential rupture in traditional industrial design discourses, visual and material techniques and strategies for value attachment to products. This paper examines literature around kawaii in order to contextualise kawaii culture and products for the purposes of the kinds design analysis that is common inside industrial design. Centred on defining the drivers of kawaii from a socio-cultural design analysis process a thick description of kawaii for design is presented as a means of apprehending this particular discourse of cute. An analysis of the elements of kawaii that are useful in the product development processes of industrial design are drawn from, and discussed with, reference to literature and examples in the field. The authors argue the need to commence a theorizing of kawaii for design as it migrates from a largely Japanese phenomenon to a truly global language of material culture and mode of design practice.
Subjects Industrial Design
Design History and Theory
Design Practice and Management not elsewhere classified
Keyword(s) Kawaii
Industrial Design
Design Education
Copyright notice Copyright © 2015 IASDR All Right Reserved
ISBN 9780646943183
Versions
Version Filter Type
Access Statistics: 170 Abstract Views  -  Detailed Statistics
Created: Thu, 05 May 2016, 08:47:00 EST by Catalyst Administrator
© 2014 RMIT Research Repository • Powered by Fez SoftwareContact us