Combining the Fogg behavioural model and Hook model to design features in a persuasive app to improve study habits

Filippou, J, Cheong, C and Cheong, F 2015, 'Combining the Fogg behavioural model and Hook model to design features in a persuasive app to improve study habits', in Proceedings of the 26th Australasian Conference on Information Systems (ACIS 2015), Adelaide, Australia, 30 November-4 December 2015, pp. 1-15.


Document type: Conference Paper
Collection: Conference Papers

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Title Combining the Fogg behavioural model and Hook model to design features in a persuasive app to improve study habits
Author(s) Filippou, J
Cheong, C
Cheong, F
Year 2015
Conference name ACIS 2015
Conference location Adelaide, Australia
Conference dates 30 November-4 December 2015
Proceedings title Proceedings of the 26th Australasian Conference on Information Systems (ACIS 2015)
Publisher AIS Electronic Library (AISeL)
Place of publication Adelaide, Australia
Start page 1
End page 15
Total pages 15
Abstract Using technology to persuade people to behave in a certain way is an ever-increasing field of study. The ability to persuade individuals is quite clear in e-commerce, where individuals are persuaded to make purchasing decisions. However, it can also be applied to other disciplines, such as education where improving the study behaviour of students would be particularly useful. Forming good study habits can be a challenge for university students who have not done so in the earlier years of their education, or where the pressures of external commitments have eroded previously good habits. We use a combination of the Fogg Behavioural Model and the Hook model to design features for an app as a component of a larger persuasive system to help improve three key areas of study habits: study scheduling, class preparation and group study. The app will be built and tested in a university setting targeting undergraduate students.
Subjects Computer-Human Interaction
Information Systems Development Methodologies
Keyword(s) Persuasive systems
Education
Study habits
Mobile apps
Copyright notice © 2015 Justin Filippou, Christopher Cheong and France Cheong . This is an open-access article distributed under the terms of the Creative Commons Attribution-NonCommercial 3.0 Australia License, which permits non-commercial use, distribution, and reproduction in any medium, provided the original author and ACIS are credited.
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