A new direction for communication theory: medium as instantiated in communication

Paterno, D 2015, 'A new direction for communication theory: medium as instantiated in communication', in Dr David Paterno, Dr Michael Bourk and Dr Donald Matheson (ed.) Proceedings of the Australian and New Zealand Communication Association Conference (ANZCA 2015), Queenstown, New Zealand, 8-10 July 2015, pp. 1-13.


Document type: Conference Paper
Collection: Conference Papers

Title A new direction for communication theory: medium as instantiated in communication
Author(s) Paterno, D
Year 2015
Conference name ANZCA 2015: Rethinking Communication: Space and Identity
Conference location Queenstown, New Zealand
Conference dates 8-10 July 2015
Proceedings title Proceedings of the Australian and New Zealand Communication Association Conference (ANZCA 2015)
Editor(s) Dr David Paterno, Dr Michael Bourk and Dr Donald Matheson
Publisher Australian and New Zealand Communication Association
Place of publication Campbell, ACT, Australia
Start page 1
End page 13
Total pages 13
Abstract Former ANZCA president Robyn Penman (2012) has recently called for the 'serious' consideration of communication. This paper presents one means of doing so. In the current paper, I sketch the contours of a reconstructed holistic, medium-attentive theory of communication - one which takes the generative character of communication, per se, seriously. When we take this capacity seriously, a medium no longer appears merely as a channel awaiting content - as it is typically conceptualised in prevailing approaches to Communication Studies. In contrast, a medium is conceived as a social accomplishment made within communication itself. This alternative view of medium is reframed within a more general approach to Communication and Communication Theory. The paper is ultimately designed to prompt members of ANZCA to reconsider the everyday practicality of developing and exploring general theories of Communication.
Subjects Organisational, Interpersonal and Intercultural Communication
Copyright notice Copyright © 2015 Statement: This work is licensed under the Creative Commons Attribution-Share
ISSN 1448-4331
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