Cross-platform cross-cultural user experience

Majrashi, K, Hamilton, M and Uitdenbogerd, A 2016, 'Cross-platform cross-cultural user experience', in Proceedings of the 30th British Human Computer Interaction Conference (HCI 2016), Bournemouth, United Kingdom, 11-15 July 2016, pp. 1-12.

Document type: Conference Paper
Collection: Conference Papers

Title Cross-platform cross-cultural user experience
Author(s) Majrashi, K
Hamilton, M
Uitdenbogerd, A
Year 2016
Conference name HCI 2016: Fusion
Conference location Bournemouth, United Kingdom
Conference dates 11-15 July 2016
Proceedings title Proceedings of the 30th British Human Computer Interaction Conference (HCI 2016)
Publisher Association for Computing Machinery (ACM)
Place of publication New York, United States
Start page 1
End page 12
Abstract Many interactive systems can be accessed across a range of different platforms, enabling cross- platform services and allowing users to migrate their tasks from one platform to another. The aim of this study is to investigate the culture-related experiential side of using multiple interactive systems across platforms by studying users from different cultural backgrounds. In this paper, we present our findings from a user study of five cross-platform services. We conducted the user study in Australia and Saudi Arabia. Participants in Australia and Saudi Arabia interacted with English and Arabic versions of the services respectively. We used think-aloud protocol, observation and questionnaires to gather data. During our experiments, each participant performed a set of inter-related tasks using a cross-platform service across two devices: laptop and mobile phone. We identified five objective cultural factors (direction, translation, meaning of icons, formatting, and typing interface) that influence cross-platform user experience. The power distance and uncertainty avoidance subjective cultural dimensions also influenced user perception of cross-platform services. Based on our findings and analyses, we propose a design model that encompasses these cultural factors to guide designing international cross-platform services.
Subjects Computer-Human Interaction
Globalisation and Culture
Keyword(s) Cross-Platform
Cross-Cultural Studies
User Experience
User Interfaces.
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