More than ballyhoo: the importance of understanding film consumption in Australia

Bowles, K, Maltby, R, Verhoeven, D and Walsh, M 2007, 'More than ballyhoo: the importance of understanding film consumption in Australia', Metro, no. 152, pp. 96-101.


Document type: Journal Article
Collection: Journal Articles

Title More than ballyhoo: the importance of understanding film consumption in Australia
Author(s) Bowles, K
Maltby, R
Verhoeven, D
Walsh, M
Year 2007
Journal name Metro
Issue number 152
Start page 96
End page 101
Total pages 5
Publisher Australian Teachers of Media
Abstract We have all become used to reading stories filled with alarm and recrimination, or (more rarely) tentative optimism concerning the local production industry's percentage of the domestic box office.1 This blunt but exploitable indicator greatly simplifies the interaction between film product and its consumer.2
Subject Cinema Studies
Copyright notice © Australian Teachers of Media
ISSN 0312-2654
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