Involving high net worth individuals (HNWI) for financial services innovation

De Smet, D, Mention, A-L and Torkkeli, M 2016, 'Involving high net worth individuals (HNWI) for financial services innovation', Journal of Financial Services Marketing, vol. 21, no. 3, pp. 226-239.


Document type: Journal Article
Collection: Journal Articles

Title Involving high net worth individuals (HNWI) for financial services innovation
Author(s) De Smet, D
Mention, A-L
Torkkeli, M
Year 2016
Journal name Journal of Financial Services Marketing
Volume number 21
Issue number 3
Start page 226
End page 239
Total pages 14
Publisher Palgrave Macmillan
Abstract The involvement of customers for new service developments is an area that receives considerable research attention, yet its exact outcomes and process are found to be ambiguous. Therefore, different contexts should be studied to capture the multifaceted nature of service innovations. This research focuses on the results of a survey in an international financial services setting. This survey was distributed among the members of the leading professional association for financial services. The obtained dataset was studied by using qualitative comparative analysis and descriptive statistics in order to explore customer involvement and facilitate the emergence of research propositions and recommendations in this setting. The company's actual pool of customers influences the composition of its service offer (i.e. its core services, supplementary services and service delivery). The presence of a specific customer type was found necessary and sufficient as a condition for achieving core service innovations within the context of international financial services.
Subject Innovation and Technology Management
Keyword(s) customer involvement
innovation
new service development
financial services
DOI - identifier 10.1057/s41264-016-0001-6
Copyright notice © 2016 Macmillan Publishers Ltd.
ISSN 1363-0539
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