The influence of peers and student recruitment agencies on Thai students' choices of international education

Pimpa, N 2003, 'The influence of peers and student recruitment agencies on Thai students' choices of international education', Journal of Studies in International Education, vol. 7, no. 2, pp. 178-192.


Document type: Journal Article
Collection: Journal Articles

Title The influence of peers and student recruitment agencies on Thai students' choices of international education
Author(s) Pimpa, N
Year 2003
Journal name Journal of Studies in International Education
Volume number 7
Issue number 2
Start page 178
End page 192
Total pages 14
Publisher Sage Publications
Abstract This article explores various influencing factors from peers and agents on Thai students' choices of international education. The study classifies choices of international education into the decision to study abroad, choice of country, city, academic program, and university. The influences from peers and agents are identified as information, persuasion, and competition. The results indicate that agents exert a stronger influence than peers on Thai students' choices of international education. The study also suggests that Thai students from different levels of education perceived the influence of peers and agents in a different way. Therefore, it can be concluded that the need for international education and the decision-making process of these groups of students are dissimilar, as the decision-making process of international students is complex and involves various stakeholders. This information affords protagonists marketing Australian education a better understanding of choices made by international students.
Subject Specialist Studies in Education not elsewhere classified
DOI - identifier 10.1177/1028315303251399
Copyright notice © 2003 Association for Studies in International Education
ISSN 1028-3153
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