Lazada's last mile: Where no e-commerce company in Vietnam had gone before

Calbeto, J, Abareshi, A, Sriratanaviriyakul, N, Nkhoma, M, Pittayachawan, S, Ulhaq, I, Wandt, F and Vo, H 2017, 'Lazada's last mile: Where no e-commerce company in Vietnam had gone before', in Eli Cohen (ed.) Proceedings of the 20th Informing Science and Information Technology Education Conference (InSITE 2017), Ho Chi Minh City, Vietnam, 31 July-5 August 2017, pp. 117-126.


Document type: Conference Paper
Collection: Conference Papers

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Title Lazada's last mile: Where no e-commerce company in Vietnam had gone before
Author(s) Calbeto, J
Abareshi, A
Sriratanaviriyakul, N
Nkhoma, M
Pittayachawan, S
Ulhaq, I
Wandt, F
Vo, H
Year 2017
Conference name InSITE 2017
Conference location Ho Chi Minh City, Vietnam
Conference dates 31 July-5 August 2017
Proceedings title Proceedings of the 20th Informing Science and Information Technology Education Conference (InSITE 2017)
Editor(s) Eli Cohen
Publisher Informing Science Institute
Place of publication United States
Start page 117
End page 126
Total pages 10
Abstract Aim/Purpose: This case study examines the last-mile logistics model as implemented by Lazada Vietnam, as well as the logistics challenges in the local business environment that led the e-commerce company to dually employ the inventory/retail model and the marketplace model for delivering orders to online customers in Vietnam in search of the way to perfect their last-mile logistics. Background: For electronic commerce companies aiming to be successful in customer service, what academics and practitioners refer to as 'last-mile logistics' is the one moment of truth, when deliveries have to be planned tactically and exactly, so that orders are delivered to customers at the right time, right place, right quantity, right quality, and ultimately at the right cost. When deciphering this type of supply chain, i.e., one that is e-commerce- driven, last-mile logistics is the one segment of the product flow that directly interacts with the ultimate customer, but many times is the one segment that is the most problematic and less efficient to implement well. Lazada Group, a German e-commerce company, discovered the serious complications of 'last-mile logistics' when they first entered Vietnam in 2013.
Subjects Logistics and Supply Chain Management
Information Systems Management
Keyword(s) last-mile logistics
Lazada Vietnam
Lazada Group
retail/inventory model
marketplace model
Vietnam e-commerce
discussion case
Copyright notice © 2017 Informing Science Institute (CC BY-NC 4.0) This article is licensed to you under Creative Commons
ISSN 1535-0703
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