The Economic Impact of the City of Melbourne's Investment in the Arts: Analysis of Artists, Audiences and the General Public Survey Responses

Elkins, M, Coate, B, De Silva, A, Boymal, J and Ozmen, M 2017, The Economic Impact of the City of Melbourne's Investment in the Arts: Analysis of Artists, Audiences and the General Public Survey Responses, City of Melbourne, Melbourne, Australia


Document type: Commissioned Reports
Collection: Commissioned Reports

Title of report The Economic Impact of the City of Melbourne's Investment in the Arts: Analysis of Artists, Audiences and the General Public Survey Responses
Author(s) Elkins, M
Coate, B
De Silva, A
Boymal, J
Ozmen, M
Year of publication 2017
Publisher City of Melbourne
Place of publication Melbourne, Australia
Subjects Applied Economics not elsewhere classified
Abstract/Summary The purpose of this report is to provide an assessment of the economic impact of the City of Melbourne's investment in the arts through its Arts Melbourne1 branch. An unique approach to this research was undertaken with three different stakeholder groups being surveyed to understand the economic impact. They were: • Artists who were recipients of City of Melbourne support (funding and/or in-kind). • Audience members attending City of Melbourne funded arts events and performances, including participants at workshops such as those offered as part of ArtPlay. • Members of the general public who had not directly engaged in a City of Melbourne art event over the last twelve months. Insights gleaned from these stakeholder groups enabled a better understanding of the factors driving supply (artists making art) and demand (audiences consuming art) in Melbourne. The research highlights the impact of the City of Melbourne's supporting role in the arts, which contributes broadly to Melbourne's reputation as a creative city. It also finds that funding of the arts by the City is supported by the public at large. An important feature of the survey design was the use of a methodology known as contingent valuation (CV). This method allowed the study of non-market economic impact placed on the arts in Melbourne by audiences, as well as the non-use economic impact associated with the arts more generally amongst Melbourne's public (including those who do not attend City of Melbourne supported arts activities).
Commissioning body City of Melbourne
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Created: Wed, 05 Jul 2017, 08:04:00 EST by Catalyst Administrator
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