Framing the NBN: Public Perceptions and Media Representations

Arnold, M, Bellamy, C, Coker, B, Gibbs, M, Hill, P, Nansen, B and Wilken, R 2014, Framing the NBN: Public Perceptions and Media Representations, Institute for the Broadband Enabled Society (IBES), The University of Melbourne, Melbourne, Australia


Document type: Commissioned Reports
Collection: Commissioned Reports

Title of report Framing the NBN: Public Perceptions and Media Representations
Author(s) Arnold, M
Bellamy, C
Coker, B
Gibbs, M
Hill, P
Nansen, B
Wilken, R
Year of publication 2014
Publisher Institute for the Broadband Enabled Society (IBES), The University of Melbourne
Place of publication Melbourne, Australia
Subjects Communication Technology and Digital Media Studies
Communication Studies
Abstract/Summary The study used three methods of evidence gathering: a national online survey of 2180 people to identify broad trends in public attitudes towards the NBN; an analysis of mainstream press coverage and newspaper editorials to understand the topics surrounding the NBN; and 25 qualitative interviews with various household types to gain deeper insights into how the NBN is understood in the public context. This report builds upon previous studies by the research team into the domestic adoption of broadband, including: Broadband in the home: a longitudinal study, and Broadbanding Brunswick: High-speed broadband and household media ecologies. These studies focused on the expectations, uses and impacts of the NBN for early adopters in first release sites (Apperley et al., 2011; Arnold et al., 2006; Nansen et al., 2009, 2013a, 2013b; Wilken et al., 2011).
Commissioning body Institute for the Broadband Enabled Society (IBES)
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