Broadbanding Brunswick: High-speed Broadband and Household Media Ecologies: A Report on the Household Take-up and Adoption of the National Broadband Network in a First Release Site

Nansen, B, Arnold, M, Wilken, R and Gibbs, M 2013, Broadbanding Brunswick: High-speed Broadband and Household Media Ecologies: A Report on the Household Take-up and Adoption of the National Broadband Network in a First Release Site, Australian Communications Consumer Action Network (ACCAN), Sydney, Australia


Document type: Commissioned Reports
Collection: Commissioned Reports

Title of report Broadbanding Brunswick: High-speed Broadband and Household Media Ecologies: A Report on the Household Take-up and Adoption of the National Broadband Network in a First Release Site
Author(s) Nansen, B
Arnold, M
Wilken, R
Gibbs, M
Year of publication 2013
Publisher Australian Communications Consumer Action Network (ACCAN)
Place of publication Sydney, Australia
Subjects Communication Technology and Digital Media Studies
Communication Studies
Abstract/Summary New research from the University of Melbourne and Swinburne University has found that 82% of households in the NBN first release site of Brunswick, Victoria, think the NBN is a good idea. The study, Broadbanding Brunswick: High-speed Broadband and Household Media Ecologies, examines the take-up, use and implications of high-speed broadband for some of its earliest adopters. It looks at how the adoption of high-speed broadband influences household consumption patterns and use of telecoms. The survey of 282 Brunswick households found there had been a significant uptake of the NBN during the course of the research. In 2011, 20% of households were connected to the NBN and in 2012 that number had risen to 34%. Families, home owners, higher income earners and teleworkers were most likely to adopt the NBN. Many NBN users reported paying less for their monthly internet bills, with 49% paying about the same. In many cases those paying more (37%) had elected to do so.
Commissioning body Australian Communications Consumer Action Network (ACCAN)
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