Play on demand: Why do players play the mobile games they do

McCauley, B, Merola, G and Gumbley, S 2017, 'Play on demand: Why do players play the mobile games they do', International Journal of E-Business Research, vol. 13, no. 4, 3, pp. 37-54.

Document type: Journal Article
Collection: Journal Articles

Title Play on demand: Why do players play the mobile games they do
Author(s) McCauley, B
Merola, G
Gumbley, S
Year 2017
Journal name International Journal of E-Business Research
Volume number 13
Issue number 4
Article Number 3
Start page 37
End page 54
Total pages 18
Publisher IGI Global
Abstract Due to the penetration of smartphones and associated mobile devices, mobile gaming has become a ubiquitous industry worldwide. Players now have access to games at all times. Extending previous research and the Uses and Gratifications approach this paper presents an alternative conceptual model that can offer explanations towards understanding why players play the mobile game they play most frequently.
Subject Marketing Communications
Computer Gaming and Animation
Communications and Media Policy
Keyword(s) Entertainment
Game Popularity
Mobile Games
Uses and Gratifications Theory
DOI - identifier DOI: 10.4018/IJEBR.2017100103
Copyright notice © 2017, IGI Global.
ISSN 1548-1131
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