Rethinking international TV flows research in the age of Netflix

Lobato, R 2018, 'Rethinking international TV flows research in the age of Netflix', Television and New Media, vol. 19, no. 3, pp. 241-256.

Document type: Journal Article
Collection: Journal Articles

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Title Rethinking international TV flows research in the age of Netflix
Author(s) Lobato, R
Year 2018
Journal name Television and New Media
Volume number 19
Issue number 3
Start page 241
End page 256
Total pages 16
Publisher Sage
Abstract This article considers how established methodologies for researching television distribution can be adapted for subscription video-on-demand (SVOD) services. Specifically, I identify a number of critical questions-some old, some new-that can be investigated by looking closely at SVOD catalogs in different countries. Using Netflix as an example, and drawing parallels with earlier studies of broadcast and cinema schedules, I ask what Netflix's international catalogs can tell us about content diversity within streaming services, and how this can be connected to longer traditions of debate about the direction and intensity of global media flows. Finally, I describe what a research agenda around Netflix catalogs might look like, and assess the utility of various kinds of data within such a project (as well as some methodological pitfalls).
Subject Screen and Media Culture
Media Studies
Communication Technology and Digital Media Studies
Keyword(s) Netflix
subscription video-on-demand (SVOD)
digital distribution
research methods
global television
DOI - identifier 10.1177/1527476417708245
Copyright notice © The Author(s) 2017
ISSN 1527-4764
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