Predicting user acceptance and continuance behaviour towards location-based services: the moderating effect of facilitating conditions on behavioural intention and actual use

Hossain, M, Hasan, M, Chan, C and Ahmed, J 2017, 'Predicting user acceptance and continuance behaviour towards location-based services: the moderating effect of facilitating conditions on behavioural intention and actual use', Australasian Journal of Information Systems, vol. 21, pp. 1-22.


Document type: Journal Article
Collection: Journal Articles

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Title Predicting user acceptance and continuance behaviour towards location-based services: the moderating effect of facilitating conditions on behavioural intention and actual use
Author(s) Hossain, M
Hasan, M
Chan, C
Ahmed, J
Year 2017
Journal name Australasian Journal of Information Systems
Volume number 21
Start page 1
End page 22
Total pages 22
Publisher University of Canberra
Abstract The purpose of this study is to establish and examine the significance of a consumer acceptance and continuance model for location-based services (LBSs) through the integration of perceived entertainment gratification (PEG) and perceived application quality (PAQ) with the technology acceptance model (TAM). By arguing that behavioural intention (BI) does not automatically lead to actual use (AU), we investigated the moderating effect of facilitating conditions (FC) on the relationship between BI and AU. A quantitative study was conducted in Australia and Bangladesh; data were obtained from multiple sources by systematic sampling of the distribution of questionnaires. For data analysis we applied the partial least square (PLS) method. The results indicate that, in both Australia and Bangladesh, perceived usefulness (PU), PEG and PAQ have significant influence on user attitude (UA), which has a subsequent effect on BI. Interestingly, perceived ease of use (PEoU) does not have a direct effect on UA but indirectly influences it through PU-confirming the mediating effect of PU. Further, FC has a moderating effect between BI and AU. The implications of these findings and directions for future research directions are also discussed.
Subject Information Systems Management
Keyword(s) Location-based service
TAM
Consumer acceptance and continuance
Entertainment gratification
Application quality
DOI - identifier 10.3127/ajis.v21i0.1454
Copyright notice © 2017 This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
ISSN 1326-2238
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