Arts, culture and business: A relationship transformation, a nascent field

Mc Nicholas, B 2004, 'Arts, culture and business: A relationship transformation, a nascent field', International Journal of Arts Management, vol. 7, no. 1, pp. 57-69.


Document type: Journal Article
Collection: Journal Articles

Title Arts, culture and business: A relationship transformation, a nascent field
Author(s) Mc Nicholas, B
Year 2004
Journal name International Journal of Arts Management
Volume number 7
Issue number 1
Start page 57
End page 69
Total pages 12
Publisher École des Hautes Études Commerciales de Montréal
Abstract The arts and business relationship has changed dramatically in the last decade. There has been a shift away from government funding in many countries, and arts and cultural organizations have become increasingly business and marketing focused in their approach to funding and management. Postmodern influences have led to a major paradigm shift in consumer and business values and behaviour, and this is reflected in business mission statements and strategies. This paper presents research findings on the evolution of arts and business relationships, from arts sponsorships to different types of strategic arts and cultural partnerships and various forms of cultural entrepreneurship, as illustrated by a framework of types of arts and business relationships. The results of theoretical and conceptual investigations in the field are depicted in a model showing the synthesis or consilience of diverse fields and disciplines into an expanded, eclectic/multidisciplinary new field of strategic arts and culture management. "Arts sponsorship" is outdated. A new field is evolving. Arts/culture and business relationship, always somewhat edgy or "something different," now act as on-the-edge innovation systems and dynamic complex adaptive relationship systems, offering unique opportunities and powerful economic advantages for business and communities in the 21st century.
Subject Organisational Planning and Management
ISSN 1480-8986
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