Cross-discipline collaboration in business research: Filling a gap in business education

Rodgers, M and Dethridge, L 2015, 'Cross-discipline collaboration in business research: Filling a gap in business education', in Paul S. Richardson (ed.) Proceedings of the 2015 Business Research Consortium of Western New York (BRC 2015), St. Bonaventure, New York, United States, 18 April 2015, pp. 331-343.


Document type: Conference Paper
Collection: Conference Papers

Title Cross-discipline collaboration in business research: Filling a gap in business education
Author(s) Rodgers, M
Dethridge, L
Year 2015
Conference name 2015 Business Research Consortium of Western New York
Conference location St. Bonaventure, New York, United States
Conference dates 18 April 2015
Proceedings title Proceedings of the 2015 Business Research Consortium of Western New York (BRC 2015)
Editor(s) Paul S. Richardson
Publisher Cambria Press
Place of publication Amherst, New York, United States
Start page 331
End page 343
Total pages 13
Abstract We accessed best practices from the collaboration and consultancy literatures to design a learning exercise that fills a gap in the most popular financial statement analysis textbooks: how to conduct industry analysis. Rather than relying on legacy pedagogy to teach industry analysis, we undertook a collaborative online international learning exercise between American business students and Australian communication students to analyze the digital communications industry. By using a consultancy model, students achieved a thorough understanding of the industry's profit drivers, subsequently imbuing meaning to the analysis of target companies' financial statements, and ultimately yielding meaningful valuation models. Suggestions are provided for generalizing the consultancy model as an innovation in business education. The model can be used wherever industry analysis is a curriculum component including management and marketing courses as well as accounting and finance courses.
Subjects Creative Arts, Media and Communication Curriculum and Pedagogy
Keyword(s) global collaboration
digital pedagogy
management and marketing
digital communications industry
valuation
business education
Copyright notice © 2016 Cambria Press or its assignee(s).
ISBN 9781621963400
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