An investigation of shippers' satisfaction and behaviour towards corporate social responsibility in maritime transport

Yuen, K, Thai, V and Wong, Y 2018, 'An investigation of shippers' satisfaction and behaviour towards corporate social responsibility in maritime transport', Transportation Research Part A: Policy and Practice, vol. 116, pp. 275-289.


Document type: Journal Article
Collection: Journal Articles

Title An investigation of shippers' satisfaction and behaviour towards corporate social responsibility in maritime transport
Author(s) Yuen, K
Thai, V
Wong, Y
Year 2018
Journal name Transportation Research Part A: Policy and Practice
Volume number 116
Start page 275
End page 289
Total pages 15
Publisher Pergamon Press
Abstract Anchoring on the theory of planned behaviour (TPB), the current paper investigates the moderating influences of shippers' corporate social responsibility (CSR) beliefs on their satisfaction and behaviour towards shipping firms' involvement in CSR. It also analyses organisational and environmental factors that shape shippers' CSR beliefs. Survey data were obtained from 276 shippers with business offices located in Singapore, and analysed using multi-sampling approach and linear regression modelling. The results show that shippers with strong CSR beliefs derive greater satisfaction, and exhibit stronger behavioural intentions towards shipping firms' involvement in CSR. In addition, shippers' CSR beliefs are influenced by shippers' organisational characteristics such as (1) firm's age, (2) firm's size, (3) degree of internationalisation, (4) types of products shipped, and environmental factors such as (5) perceived environmental and social threats, (6) perceived level of competition, and (7) level of CSR practices in headquarters. The results contribute to TPB research application in both B2C and B2B contexts, and motivate changes to the current marketing and communication practices of shipping firms.
Subject Transportation and Freight Services not elsewhere classified
Keyword(s) Behavioural intentions
Beliefs
Corporate social responsibility
Satisfaction
Shippers
Theory of planned behaviour
DOI - identifier 10.1016/j.tra.2018.06.027
Copyright notice © 2018 Elsevier Ltd. All rights reserved.
ISSN 0965-8564
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