Young people, social media and healthy eating - a systematic review of a consumer power shift

Brennan, L, Nguyen, D and Parker, L 2018, 'Young people, social media and healthy eating - a systematic review of a consumer power shift', in Mark Peterson (ed.) Proceedings of the 43rd Annual Conference of the Macromarketing Society, Leipzig, Germany, 9-12 July 2018, pp. 92-99.


Document type: Conference Paper
Collection: Conference Papers

Title Young people, social media and healthy eating - a systematic review of a consumer power shift
Author(s) Brennan, L
Nguyen, D
Parker, L
Year 2018
Conference name Macromarketing Conference 2018: Change between complexity and simplicity
Conference location Leipzig, Germany
Conference dates 9-12 July 2018
Proceedings title Proceedings of the 43rd Annual Conference of the Macromarketing Society
Editor(s) Mark Peterson
Publisher Macromarketing Society
Place of publication Wyoming, United States
Start page 92
End page 99
Total pages 8
Abstract [No abstract available]
Subjects Communication and Media Studies not elsewhere classified
Marketing not elsewhere classified
Marketing Communications
Keyword(s) consumer creativity
co-creation
value generation
prosumption
Copyright notice © 2018 The copyright of all papers included in this proceedings remains the authors
ISBN 9783000606236
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