The Object of Research: Considering Material Engagement Theory and Ethnographic Method

Bean, J, Amado Baptista De Figueiredo, B and Larsen, H 2017, 'The Object of Research: Considering Material Engagement Theory and Ethnographic Method', in Ethnographic Praxis in Industry Conference Proceedings, Montreal, Canada, 22-25 October 2017, pp. 232-272.


Document type: Conference Paper
Collection: Conference Papers

Title The Object of Research: Considering Material Engagement Theory and Ethnographic Method
Author(s) Bean, J
Amado Baptista De Figueiredo, B
Larsen, H
Year 2017
Conference name Proceedings of the Ethnographic Praxis in Industry Conference (EPIC 2017)
Conference location Montreal, Canada
Conference dates 22-25 October 2017
Proceedings title Ethnographic Praxis in Industry Conference Proceedings
Publisher American Anthropological Association
Place of publication Oregon, United States
Start page 232
End page 272
Total pages 41
Abstract The paper outlines a methodological approach for investigating how consumers create brand meaning using the material resources companies provide. The approach draws from Material Engagement Theory-to discuss the role of consumers in creating patterns of meaning by engaging with objects. It also explicates the role of objects in supporting this patterning. We explain how an in-situ diary tool (dscout, in our case) can be useful to support this approach. We demonstrate our methodological approach in the context of the Red Rooster Harlem, a cosmopolitan restaurant in New York, owned by the celebrity Chef Marcus Samuelsson.
Subjects Marketing Theory
Keyword(s) Material Engagement Theory dscout digital ethnography
DOI - identifier 10.1111/1559-8918.2017.01152
ISSN 1559-8918
Versions
Version Filter Type
Altmetric details:
Access Statistics: 22 Abstract Views  -  Detailed Statistics
Created: Tue, 23 Oct 2018, 16:00:00 EST by Catalyst Administrator
© 2014 RMIT Research Repository • Powered by Fez SoftwareContact us